Mälardalens Fastighetsförmedling • 2018
Art Direction, design, illustration
Two seasoned realtors needed a brand identity for their new venture, Mälardalens Fastighetsförmedling. Both of them have been active in the business for a while, so they knew the market and their competitive strengths.
Like any branding process, this one started with conversations where we talked through their vision, mission, and unique offerings.
As realtors, they’ll sell houses and apartments in all shapes and sizes, and in any condition; small, big, new and old. One thing they all have in common is a strong foundation and structure, and it was that type of reliability and trust that I wanted Mälardalens Fastighetsförmedling’s identity to communicate.
Mälardalens Fastighetsförmedling is quite a mouthful, even for a Swede. To balance it out - to cut the fat - we decided to shorten Fastighetsförmedling to Fastighetsförm. It still makes sense, but looks better and stands out from other locals realtors.