Tommy Säl



Mälardalens Fastighegtsförm.

Mälardalens Fastighetsförmedling • 2018
Art Direction, design, illustration

Two seasoned realtors needed an identity for their new venture, Mälardalens Fastighetsförmedling, so they reached out and we decided to tackle it together. Both of them have been active in the business for a while, so they knew the market and their competitive strengths.

Like any branding process, this one started with conversations where we talked
through their vision, mission, and unique offerings.


The mark

As realtors, they’ll sell houses and apartments in all shapes and sizes, and in any condition; small, big, new and old. One thing they all have in common is a strong foundation and structure, and it was that type of reliability and trust that I wanted Mälardalens Fastighetsförmedling’s identity to communicate.

Screenshot 2018-10-27 at 21.30.58.png

Name truncation

Mälardalens Fastighetsförmedling is quite a mouthful, even for a Swede. To balance it out - to cut the fat - we decided to shorten Fastighetsförmedling to Fastighetsförm. It still makes sense, but looks better and stands out from other locals realtors.

Mälardalens Fastighetsförmedling → Mälardalens Fastighetsförm.



“Hitta hem med oss” means two things in Swedish. Literally, “Find houses with us” and “Find home with us”. We decided to use this as MF has ambitions to not only help you sell your current place, but also proactively help others find the right home for them.