Tommy Säl
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malardalens

Mälardalens Fastighegtsförm.

Mälardalens Fastighetsförmedling • 2018
Art Direction, design, illustration

Two seasoned realtors needed a brand identity for their new venture, Mälardalens Fastighetsförmedling. Both of them have been active in the business for a while, so they knew the market and their competitive strengths.

Like any branding process, this one started with conversations where we talked through their vision, mission, and unique offerings.

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The mark

As realtors, they’ll sell houses and apartments in all shapes and sizes, and in any condition; small, big, new and old. One thing they all have in common is a strong foundation and structure, and it was that type of reliability and trust that I wanted Mälardalens Fastighetsförmedling’s identity to communicate.

 
 
 
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Name truncation

Mälardalens Fastighetsförmedling is quite a mouthful, even for a Swede. To balance it out - to cut the fat - we decided to shorten Fastighetsförmedling to Fastighetsförm. It still makes sense, but looks better and stands out from other locals realtors.

Mälardalens Fastighetsförmedling → Mälardalens Fastighetsförm.

 
 
 
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